The importance and complexity of event marketing continues to grow in importance. The emergence of event marketing is but one aspect of a larger trend away from traditional marketing media toward experienced-based communication methods that are thought to more effectively engage the consumer. One important element of sports event marketing is for an organization to assume the role of an event sponsor.
As a event sponsor advisor, Event Sponsorship Measurement continues to expand our expertise in the use of event sponsorship as a means of expanding brand awareness for both corporations and non-profit organizations. Event sponsorship is the fastest-growing component of overall marketing expenditures. While we have a depth of knowledge relative to the overall event sponsorship marketing channel, we have particular expertise as an event sponsor adviser.
Event Sponsorship Measurement can provide solid study-based data to support the benefits of sponsored events and provide event sponsorship valuation. An organization’s involvement in the community through a sponsored event can generate significant goodwill among community-minded event attendees, especially those who are already familiar with the sponsor’s brand. We can show the extent to which this can translate to increased buyer intent for an event sponsorship.
Event Sponsorship Measurement has extensive knowledge of the sponsorship and event marketing models. We continue to expand our expertise relative to the effectiveness of this marketing channel in changing consumer attitudes, heightening product or brand awareness, and increasing buyer intent.
Event Sponsorship Measurement has provided expert consultation for clients and research partners in the following states: Texas, Georgia, Nevada, Utah, Colorado and Tennessee