In general terms, ROI, or return on investment, is simply the amount of money gained or lost on an investment. The marketing budget of any...

The importance and complexity of event marketing continues to grow in importance. The emergence of event marketing is but one...

Welcome to Event Sponsorship Measurement

Event Sponsorship Measurement provides a range of marketing services to clients in the Austin, TX area and nationwide. Our services center on the effective use of event sponsorship as a means of marketing for both corporations and non-profit entities.

The fastest growing component of marketing is the use of live consumer experiences to help raise brand awareness. This experienced-based marketing most often takes the form of brand-sponsored events. Like any other form of marketing, event sponsorship must be carefully evaluated to determine if it is fulfilling marketing goals. More than other forms of marketing, the benefits of event sponsorship can be difficult to quantify without the help of someone with expertise in this area.

Event Sponsorship Measurement helps organizations properly value event sponsorship. This is a critical need both prior to embarking on an event-based marketing campaign—an accurate assessment of the potential business benefits is needed to balance against cost—and following event sponsorship so that the actual benefits can be determined. A measurement of the effect of live experiences with your brand is not simple, but the benefits of positive attitude shift toward your brand can be dramatic.

The services offered by Event Sponsorship Measurement include the following:

• Sponsorship Valuation—We can provide an accurate assessment of the value to your organization of sponsoring an event to provide the needed data for a decision to go forward.
• Event Economic Impact—Following an event, we can determine its economic benefit.
• Surveys—We provide guidance for determining survey objectives, create survey pilots, design surveys, and interpret accumulated survey data.
• Data Presentation—We present data, write reports and follow up, all with the objective of achieving clarity of use from a managerial point of view.

At Event Sponsorship Measurement, our goal is “sponsorship success” for our clients. Get in touch and let us show you how event sponsorship can be an effective marketing tool.

Event Sponsorship Measurement

Austin, TX 78755

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